My Resume

I am a product designer with 9 years of experience designing B2B, B2C, and SaaS products in the Fintech, Online Banking, Real Estate, Health, UGC, News Publishing, and Industrial sectors. I have developed a robust skill set in experience design, user research, information architecture, digital accessibility, gamification, and usability evaluation.

πŸ“ my Linkedin
βœ‰οΈ Sharafi.net@gmail.com
πŸ‡¨πŸ‡¦ Vancouver, Canada
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Work Experience

August, 2023

Product Design Consultant

Kamsol Elite Inc
● Qualitative UX Research to understand appraisers’ workflow
● prepare TaskFlow and create journey maps based on user research
● Design User Flow and wireframes for a new tool that makes the appraisal process automatic.
● Test the design with appraisers and perform a heuristic evaluation on all features and user flows.

August, 2023
March, 2022

Product designer

CruxOCM
● Responsible for all design aspects of internal tools and softwares.
● UX Research and Analysis to understand user needs
● Define product strategy and create journey maps based on user research
● Designing Product’s User Flow and wireframes
● Design the prototypes and Hi-Fi User interfaces in Figma

March, 2022
July, 2020

Lead Product Designer

Melli Bank (Sadad Co)
● UX Research and Analysis to understand user needs and Define product design strategy
● Designing Product’s User Flow based on research data
● Evaluating the quality of the product by performing Usability Tests
● Evaluating the Accessibility level of the product based on WCAG standard (ISO/IEC 40500)
● Developing a Design system to uniform all online banking services.

July, 2020
January, 2019

Product Designer

FarazPardazan Co
● UX Design process for HamrahNovin banking app.
● UX Design process for Hamrah Card fintech app.
● Extract product requirements by holding meetings with stakeholders
● Planning Product Strategy based on product requirements
● Evaluating the quality of the product by performing Usability Tests
● Designing User interfaces for 3 Fintech applications (android/iOS)

January, 2019
December, 2018

Product Designer

Bestaff HR Startup
● As a product manager in this startup, I was responsible for defining the product’s roadmap and features.
● Interviewing HR managers to identify their needs and shape the features of our product.
● Developing journey map based on qualitative user research (interview and observation methods)
● designing the lo-fi wireframes and getting users’ feedback in early stages of design process
● designing the high fidelity interfaces in XD and collaborate with the frontend developers to implement it.

December, 2018
June, 2018

Product Designer

Tejarat Bank
● Adopted the Heuristic Evaluation approach to measure the level of client satisfaction.
● Designed the whole online banking experience for this bank, resulting in a 40% increase
in customer satisfaction and a 25% decrease in support inquiries.
● Increased user engagement by 25% by establishing Gamification techniques

June, 2018
July, 2017

Product Designer

Aria Gostar Co
● Conducted User Research on bloggers and blogging platforms
● Redesigned Persianblog.ir blogging platform
– Discovering the requirements
– Defining software features
– Interaction design

July, 2017
March, 2015

UX Designer

Faradis Alborz Co
● Conducted user research and Designed UI for Melli Bank’s ATM software.
● Designed Web-based user interfaces for Enterprise Banking Web applications.
● Developed HTML5 User Interface for Nixdorf Banking ATMs.
● Implemented Microsoft WPF user interfaces for Banking kiosks.

March, 2015
January, 2013

Freelance Frontend Developer

● Design websites and landing pages for 10+ companies
● WordPress theme development (UI Design and Coding)

January, 2013
January, 2006

Web Developer

Aria Gostar Co
● UX design for Persianblog.ir (a lead Persian blog service provider)
● UI design for 100+ web templates + Coding in HTML/CSS
● Developing a news agency CMS for a University in ASP.net
● Developing a Real-state Management system in ASP.net

January, 2006

Education

M.Sc. in Software Engineering
Azad University
Dec 2018
B.Sc. in Software Engineering
Azad University
Dec 2010

Certificates

Mobile UX Design
Interaction Design Foundation – DENMARK
Dec 2022
User Research for UX
Interaction Design Foundation – DENMARK
March 2022
Gamification
Interaction Design Foundation – DENMARK
September 2021
Usability Testing and Evaluation
Interaction Design Foundation – DENMARK
July 2021
Accessibility and Inclusive Design
Interaction Design Foundation – DENMARK
January 2021
Service Design
Interaction Design Foundation – DENMARK
October 2020
Human-Computer Interaction
Interaction Design Foundation – DENMARK
July 2018
UX Management – Strategy and Tactics
Interaction Design Foundation – DENMARK
March 2020

Technical Skills

Design Strategy
Usability Evaluation
Accessibility Compliance
Information Architecture
User Research
Figma and other tools

Interpersonal Skills

Leadership & Product Management
Creative Thinking
Lifelong Learning
Coaching & Mentoring
Stakeholder interviews
Holing Ideation Workshops