Data-driven product designer with experience designing products for various sectors such as Fintech, online banking, news publishing, real estate and industrial sectors, with a robust skill set in user experience design, user research, digital accessibility, gamification, heuristic analysis, and usability evaluation.
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✉️ Sharafi.net@gmail.com
🇨🇦 Vancouver, Canada
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Work Experience
Web Designer
PressReader – Vancouver, Canada
● Design and Develop responsive web pages for Branded Edition newspapers and magazines.
● Design pixel-perfect UI elements for web and mobile apps.
Product Designer
Kamsol Elite Inc – Vancouver, Canada
● Gathered and updated user research project information for real estate market value
● Conducted competitor analysis to identify trends and best practices from rivals
● Developed an appraisal system’s task flows, user flow diagrams, and journey maps
Product designer
CruxOCM – Vancouver, Canada
● Led qualitative UX research to comprehend user requirements in the oil and gas industry
● Defined product strategy and developed journey maps based on user research
● Designed product user flows, wireframes, and hi-fi prototypes in Figma
Lead Product Designer
Melli Bank (Sadad Co)
● Managed the redesign process of Melli Bank’s online banking platform (Web)
● Applied design sprint methodology to manage the UX team during 12 one-month sprints
● Created a research plan for the UX research team.
● Conducted qualitative user research (Interview/Diary Study)
● Adopted surveys, card sorting, and A/B testing methods to define information architecture
● Improved the web and mobile application’s accessibility by incorporating the WCAG guidelines
Product Designer
FarazPardazan Co (Fintech company)
● Extracted product requirements by holding meetings with stakeholders and user interviews
● Developed a product strategy according to the business goals
● Conducted a heuristic evaluation for the EN Bank’s mobile application
● Tracked UX metrics and assessed the product’s quality through remote usability testing
● Created the Android UI for three distinct finance apps
Product Designer
Bestaff HR Startup
● Defined the product’s roadmap and features based on business goals and user research data
● Interviewed HR managers to identify their needs and shape the product’s MVP
● Developed a journey map based on user research (interview and observation methods)
● Designed the lo-fi wireframes and tested with users to get their feedback in the early stages of the design process
● Designed the hi-fi user interfaces and collaborated with the front-end developers to implement them
Product Designer
Tejarat Bank
● Adopted the heuristic evaluation approach to measure the level of client satisfaction
● Redesigned the online banking platform—enhanced customer satisfaction
● Created a design system to uniform all bank’s web applications
● Increased user engagement by establishing gamification techniques
Product Designer
Aria Gostar Co (News Publishing software)
● Conducted User Research on bloggers and blogging platforms
● Redesigned Persianblog blogging platform
● Discovering the requirements
● Defining software features and interaction design
UX Designer
Faradis Alborz Co (Banking Software)
● Enhanced the usability of online banking software and Melli Bank’s ATM software
● Designed web-based user interfaces for enterprise banking web applications
● Designed and developed web-based UI for banking kiosks (HTML, CSS, JS, JQuery)
Web Developer
Aria Gostar Co
● Developed a Twitter-like social network in ASP.net and MS-SQL
● Created WordPress themes for clients in various sectors
● Managed the user research and UX design process of the blogging platform
● Tech Stack: HTML / CSS / JavaScript / JQuery / Bootstrap